{"id":94,"date":"2026-02-01T00:58:54","date_gmt":"2026-02-01T00:58:54","guid":{"rendered":"https:\/\/redoo.com.ar\/blog\/?p=94"},"modified":"2026-02-01T16:16:57","modified_gmt":"2026-02-01T16:16:57","slug":"cx-analisis-por-que-crece-la-venta-de-motos","status":"publish","type":"post","link":"https:\/\/redoo.com.ar\/blog\/index.php\/2026\/02\/01\/cx-analisis-por-que-crece-la-venta-de-motos\/","title":{"rendered":"CX An\u00e1lisis | \u00bfPor qu\u00e9 crece la venta de motos?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/crecimiento-venta-motos-1024x576.jpg\" alt=\"\" class=\"wp-image-95\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px\" srcset=\"https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/crecimiento-venta-motos-1024x576.jpg 1024w, https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/crecimiento-venta-motos-300x169.jpg 300w, https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/crecimiento-venta-motos-768x432.jpg 768w, https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/crecimiento-venta-motos-1536x864.jpg 1536w, https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/crecimiento-venta-motos.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Comparativa de costo de una moto vs. transporte p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El mercado de motos en Argentina experiment\u00f3 un fuerte crecimiento en el primer semestre de 2025, con m\u00e1s de 305.000 unidades patentadas, un 50% m\u00e1s que en el mismo periodo del a\u00f1o anterior, seg\u00fan datos de la asociaci\u00f3n de concesionarios de automotores (ACARA). Este impulso se atribuye a factores como la mayor estabilidad macroecon\u00f3mica, el acceso a financiamiento y la llegada de nuevos modelos. Honda sigue siendo la marca l\u00edder, pero fabricantes nacionales como Gilera, Motomel y Corven tambi\u00e9n muestran una s\u00f3lida participaci\u00f3n, con la Gilera Smash siendo el modelo m\u00e1s vendido.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-default wp-duotone-unset-1\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"445\" src=\"https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/2.1.png\" alt=\"Evoluci\u00f3n mercado motoveh\u00edculos\" class=\"wp-image-101\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/2.1.png 611w, https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/2.1-300x218.png 300w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En el siguiente an\u00e1lisis vamos a comparar la compra de una moto, el m\u00e1s econ\u00f3mico del mercado, financiado en cuotas contra el precio del transporte p\u00fablico en la Ciudad de Buenos Aires.<br>Para esto vamos a analizar primero el precio del transporte p\u00fablico: al 1 de agosto de 2025 el precio del subte en la Ciudad Aut\u00f3noma de Buenos Aires es de $1.031.- (con Sube registrada) y $1.639.- (Con Sube sin registrar). Mientras que el precio del boleto m\u00ednimo de colectivo en CABA es $451.- (con Sube registrada) y $717.- (con Sube sin registrar) El motoveh\u00edculo m\u00e1s econ\u00f3mico que se vende en el mercado argentino es la Cronos 110 Base, marca Keller. La misma se comercializa en un precio de $1.398.000.- (sin patentar) y $1.566.940.- (patentada); las concesionarias ofrecen este tipo de veh\u00edculos financiadas con tarjeta de cr\u00e9dito. Un ejemplo de bajada de cuotas es de 9 cuotas de $292.495.- (68% de costo financiero total) o 12 cuotas de $266.771.- (104% de costo financiero total). Para la comparaci\u00f3n vamos a proponer un escenario cotidiano, una persona que tiene que tomar dos transportes p\u00fablicos: subte y colectivo; para esto vamos a tomar el precio de la Sube sin registrar y vamos a hacer un viaje tanto de ida como de vuelta.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">($1.639 + $717) x 2=$4.712.-<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces una persona por d\u00eda para movilizarse, por ejemplo, al trabajo, le costar\u00eda $4.712.- Ahora veamos cuanto ser\u00eda por mes, vamos a suponer 5 d\u00edas a la semana:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">$4.712 x 5 d\u00edas x 4 semanas = $94.240.-<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto quiere decir que una persona haciendo un viaje combinado 2 veces por d\u00eda, estar\u00eda cubriendo el 35% de la cuota (suponemos la financiaci\u00f3n de 12 cuotas) de un veh\u00edculo. Con este mismo razonamiento veamos cuantos viajes combinados representa la cuota de la moto m\u00e1s econ\u00f3mico del mercado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viaje combinado (subte + colectivo) = $2.356.-<\/li>\n\n\n\n<li>Cantidad de viajes que representar\u00eda la cuota = 113 viajes aproximadamente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3n, el n\u00famero que resulta no es un n\u00famero extremadamente alto, por lo que acerca la percepci\u00f3n de que una persona que suele tomar cotidianamente trasporte p\u00fablico puede llegar a cubrir una gran parte de la cuota de una moto. No solo eso, sino que una vez transcurrido ese a\u00f1o, la persona pudo capitalizar toda esa inversi\u00f3n en un bien propio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumo de combustible vs Pagar el boleto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No solo hay que tomar la oportunidad que se nos presenta en el an\u00e1lisis anterior, si no que vamos a hacer m\u00e1s profundo y t\u00e9cnico el an\u00e1lisis. Ahora veamos cuanto ser\u00eda la diferencia entre el gasto de combustible en la moto mencionada anteriormente contra el costo de un viaje combinado.<br>Tomando datos de la ficha t\u00e9cnica, por ejemplo, Cronos 110 Base de la marca Keller el dato de consumo de combustible es de 47,2 kil\u00f3metros por litro.<br>Ahora compar\u00e1ndolo con el transporte p\u00fablico: la l\u00ednea de subte que m\u00e1s recorrido tiene es la l\u00ednea de subte B con 12 kil\u00f3metros. Adicionalmente a esto el boleto m\u00ednimo de colectivo cubre de 0 a 3 kil\u00f3metros. Tomando el escenario donde m\u00e1s recorrido se realice en transporte p\u00fablico ser\u00eda 12 kil\u00f3metros de subte sumado a 3 kil\u00f3metros de colectivo. Esto nos da un recorrido de 15 kil\u00f3metros para un viaje combinado de $2.356.- Para realizar esta cantidad de kil\u00f3metros (15 km) una moto consumir\u00eda 0,3 litros de nafta. El precio de la nafta s\u00faper en CABA en agosto de 2025 es de $1.298. Entonces el costo del combustible para recorrer 15 km es de $389.- aproximadamente. Esto quiere decir que por viaje nos estar\u00edamos ahorrando $1.967.- Suponiendo 2 viajes por d\u00eda, 5 d\u00edas a la semana, 4 semanas al a\u00f1o; el ahorro total por mes en combustible ser\u00eda aproximadamente de $78.680.-<br>Tomado en cuenta el gasto del seguro de moto, un seguro promedio en agosto 2025, es de $40.083.- Por lo que el ahorro neto es de $38.597.- En conclusi\u00f3n, si estas condiciones se mantuvieran, nos estar\u00eda diciendo que nos convendr\u00eda utilizar una moto en lugar de usar el transporte p\u00fablico; no solo eso, sino que dado el precio del bien ($1.566.940.-)&nbsp;<strong>el repago de este llevar\u00eda aproximadamente 40 meses<\/strong>&nbsp;(3 a\u00f1os y 4 meses). Traduci\u00e9ndolo: una persona que invierte en una moto en comparaci\u00f3n con una persona que toma transporte p\u00fablico al cabo de 3 a\u00f1os se capitaliz\u00f3 con un bien de aproximadamente un mill\u00f3n y medio de pesos.<br>Pero esto que analizamos hoy d\u00eda, \u00bfcambi\u00f3 en los \u00faltimos a\u00f1os? Para ello analizamos la evoluci\u00f3n del precio de la misma moto en los \u00faltimos 3 a\u00f1os compar\u00e1ndolo contra el mismo costo de movilidad analizado anteriormente:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"151\" src=\"https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/2.2.png\" alt=\"\" class=\"wp-image-102\" srcset=\"https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/2.2.png 755w, https:\/\/redoo.com.ar\/blog\/wp-content\/uploads\/2026\/02\/2.2-300x60.png 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 conclusiones nos brinda? Nos damos cuenta de que el ahorro neto nos da negativo en los a\u00f1os anteriores, de manera que era m\u00e1s barato el transporte p\u00fablico frente al costo de ese mismo recorrido pero en una moto propia. Esto quiere decir que al contrario de lo que sucede en 2025,&nbsp;<strong>en a\u00f1os anteriores utilizar una moto no conllevaba un ahorro<\/strong>, sino que significaba un gasto mayor en comparaci\u00f3n con utilizar el transporte p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercado de motos en Argentina experiment\u00f3 un fuerte crecimiento en el primer semestre de 2025, con m\u00e1s de 305.000 unidades patentadas, un 50% m\u00e1s que en el mismo periodo del a\u00f1o anterior, seg\u00fan datos de la asociaci\u00f3n de concesionarios de automotores (ACARA). Este impulso se atribuye a factores como la mayor estabilidad macroecon\u00f3mica<\/p>\n","protected":false},"author":1,"featured_media":95,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[10,9],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercados","tag-argentina","tag-motos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CX An\u00e1lisis | \u00bfPor qu\u00e9 crece la venta de motos? - Redoo Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redoo.com.ar\/blog\/index.php\/2026\/02\/01\/cx-analisis-por-que-crece-la-venta-de-motos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CX An\u00e1lisis | \u00bfPor qu\u00e9 crece la venta de motos? - Redoo Blog\" \/>\n<meta property=\"og:description\" content=\"El mercado de motos en Argentina experiment\u00f3 un fuerte crecimiento en el primer semestre de 2025, con m\u00e1s de 305.000 unidades patentadas, un 50% m\u00e1s que en el mismo periodo del a\u00f1o anterior, seg\u00fan datos de la asociaci\u00f3n de concesionarios de automotores (ACARA). 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